TRAVEL CAMPAIGN DELIVERS 'ADVENTURE'
IN ITS LATEST PHASE

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Des Moines-Area Family Attraction Offers Savings To Iowa Powerball® Players; C-Store Chain Also Offers Free Coffee

DES MOINES, Iowa – The third round of money-saving offers in the "Keep your Powerball ticket handy" campaign is available starting at 10 p.m. Saturday, with a Des Moines-area hotel and family resort as the latest featured attraction.

The Adventureland Inn in Altoona is the third of eight featured attractions in the summer travel initiative from the Iowa Lottery and Iowa Tourism Office. The idea behind the "Experience Iowa" project with its "Keep Your Powerball Ticket Handy" slogan is to encourage people to travel the state, go to Iowa attractions and businesses and give the entire state a boost in these tough economic times.

The Adventureland Inn is offering a $20 discount on one night's lodging to guests as part of the campaign. The Altoona hotel is located right next to the Adventureland amusement park. The hotel features two tropical courtyards, three large swimming pools, playful water features and two spas. It has 187 rooms and suites, a family-dining restaurant, and free shuttle service to the amusement park.

Nancy Landess, manager of the Iowa Tourism Office, said the summer travel initiative is coming at the perfect time for Iowans who don't want to give up their travel plans but want to save money in today's trouble economic times.

"It's important that our attractions, our events, our lodging properties all make that offer," she said. "It's all about helping people get out around the state, have fun while they're traveling Iowa this summer and also get some really good deals while they’re at it."

As news about the travel initiative has spread, other Iowa events and businesses also have decided to make special, unadvertised bonus offers to Iowa Powerball players. So, starting Sunday, players also can visit the lottery's Web site to find out how they can use their nonwinning Powerball tickets to receive the Adventureland discount or a free 16-ounce coffee at U-Stop convenience stores in Council Bluffs, Crescent and Minden.

To take advantage of the latest offers, Iowa Powerball players who have a nonwinning ticket from the drawing on Saturday (May 9) can log onto the lottery Web site at www.ialottery.com, print off a coupon there starting Sunday, attach their nonwinning ticket and then present the coupon to the participating business to receive the special deal. This latest round of offers will be available through Wednesday.

Powerball ticket holders must use one ticket per coupon, or select which offer they wish to use.

The special offers being made through the Experience Iowa initiative will change with each Powerball drawing. A new round of offers will start Thursday, with nonwinning Powerball tickets from Wednesday's drawing eligible for those discounts. The next round of offers won't be announced until after Wednesday's drawing, so Powerball players can check back at the lottery Web site then to learn more.

Lottery CEO Terry Rich said the "idea behind the project is that Iowa Powerball players can receive more than the purchase price of their tickets back in value."

"By working together, we can help drive new or additional customers to businesses across the entire state," Rich said.

The lottery-tourism project will continue through May and June, with discounts from other featured attractions to include Riverboat Twilight, which offers riverboat trips from Le Claire to Dubuque; King's Pointe Waterpark Resort in Storm Lake; Iowa Marriott Hotels at special participating locations; Pzazz/FunCity amusement park in Burlington; the National Mississippi River Museum & Aquarium in Dubuque; Iowa Speedway in Newton; and Honey Creek Resort near Lake Rathbun in south-central Iowa.